European Markets Planning for Success

Looking for new markets beyond the British Isles? Doing your homework will help you get down to real business much faster.Enterprise Europe NI, based in Invest NI, invites you to a half day seminar which will help you answer the following questions:
  • Is my company ready to export beyond the British Isles?
  • What are the first steps I need to take?
  • Which countries offer us the most market potential?
  • What kind of time and effort is needed – and is it worth it?
The seminar is aimed at export managers who are looking beyond the British Isles for the first time, or who are having problems getting into new markets.  The workshops will be led by two experienced consultants – see below for more details.   
AgendaTime
Registration, Tea and Coffee9.00
Introduction9.30
Planning and Research – Factors for Success
  • Screening and selecting markets
  • Focussing on priority markets
Martin McBride, Envision, will provide an understanding of the key success factors and risks in exporting, and the basic tools to plan an export strategy.		9.45
Break11.15
European markets – the insider’s view
  • How to approach European markets
  • Success stories
Steve Murnaghan, Northern Ireland Trade Consultants, will demonstrate how important it is to treat every market separately – clinching a business deal in Marseille will involve a different business culture and set of market conditions than working with a distributor in Leipzig.		11.30
Support Available 12.30
Wrap-Up & Lunch 12:50
Optional Visit to the Business Information Centre, Invest NI HQAfternoon
 The closing date for registrations is 19 March 2010. For further information contact:  Mandy Mills Tel: 028 9069 8129 or email mandy.mills@investni.com Eimear Dekoninck Tel 028 9069 8133 or email Eimear.dekoninck@investni.com
Event DateWednesday, March 24, 2010
Event CostFree
Event Durationhalf day
Regionregional